Is your business involved in Video Marketing? Are you aware YouTube has become both the most powerful inbound marketing tool and the most cost effective marketing channel in history?
The questions above are meant to emphasize the fact most people don’t know much about terminology, but worse, they are clueless about the trend all together!
Fact: In Business, Being Clueless Is Bad.
Let’s have a closer look at Data shall we?
At a recent Search Engine Strategies Conference & Expo, Greg Jarboe, president and co-founder of SEO-PR revealed that:
- Americans watch more videos a month on YouTube than they conduct searches on Google
- A video is 50 times more likely to get a first-page Google ranking than a text page
Those numbers alone should impact your company’s internet marketing however some among you continue to be skeptic, relying on statistical metrics rather than opinions…
Pew Internet Research’s recent study indicated that “7 in 10 adult internet users (69%) have used the internet to watch or download video. That represents 52% of all adults in the United States.”
While Video Marketing is certainly exploding, it has become obvious other channels are host to fewer interactions which in turn dictate the forthcoming trend.
Numbers from a recent Edison Research’s study indicate that “during an average day, Americans age 12-24 spend two hours and 52 minutes on the internet, making the web the media format American young adults spend the most time consuming. Television closely follows with a daily average of two hours and 47 minutes.”
What’s best about online video versus traditional television is views are measurable, which in turn produces data to be mined and used in current as well as future internet marketing endeavors.
What Took Video So Long to Catch Up to Text Blogs?
Price for one. Resources came next.
Until recently bandwidth and device restrictions prevented aggressive video marketing endeavors. In 2014, high definition cameras (such as the Flip HD) ship brand new for about $140. Amazingly enough these cameras are not only affordable, they produce quality content in tune with OPR websites such as YouTube, Metacafe, Break, DailyMotion, Vimeo, Veoh, etc.
When it comes to Video Marketing, Content is key, Not Quality!
Today’s is definitely an information age. Our society is more “driven” by knowledge than entertainment.
In 2018, successful companies will serve video marketing campaigns that educate AND entertain.
Of course when producing video you should always factor in your niche market, and its preferred devices and platforms, as you refine your media based, interactive marketing campaign.