Most business owners know about paid search. But, many among those are also brainwashed to believe myths about the world’s most powerful form of interactive advertising. Below are 5 Google Adwords myths you should consider:
Myth 1: “Online advertising is not for local businesses.”
Actually, research says 89% of people in the US search online for products and services before they make a purchase – even when the purchase is made at a business in their area1). What most people don’t know is that with Google AdWords you can set your ads to show only to people in your area whether that’s your city, state, or just your zip code.
Myth 2: “If your business is already on Google; advertising on Google Adwords can’t help you.”
Sure, your business may already appear in the natural search results on the left side of the page. But test it: Does your website appear on the first page of search results? 2nd? 10th? Does it come up for all possible search terms that your customers may be using when they are looking for what you have to offer? Even if the answer to both questions should be “yes”, studies have proven that search advertising can still increase traffic to your site. In fact, appearing both on the right and on the left side of the page at the same time increases the perceived relevance of your website and as a result even increases the number of free clicks you get to your website2).
Myth 3: “Search Engine Optimization (SEO) is better than Paid search.”
Google strongly encourages you to optimize your site for search engines by applying webmaster best practices. However, paid search such as Google AdWords has a few key advantages: It is easier and quicker to setup, it offers much more control over when and where your ads appear, and its impact is easier to measure. We recommend that website owners do both apply good SEO practices and advertise online.
Myth 4: “Google AdWords costs too much, I can’t afford it.”
Long time AdWords advertisers consider Google AdWords an investment, not a cost. You only pay per click so there is a direct return on however much or little you spend. How much you spend is entirely up to you. There’s no minimum spend requirement and you only pay when someone clicks on your ad. You can even set a maximum that you are willing to bid per click and you can start and stop your advertising at any time.
Myth 5: “You need to be an expert to get started.”
Actually, getting started is easy – no expertise is required. You don’t need to start out with the perfect set of keywords or ads; after getting started you can see what works and what doesn’t. From there, it’s easy to adjust and fine tune your campaigns based on results. And, if you don’t want to do it yourself, we can set up your first campaign for you, for free.
Pulled with Gratitude from the Google Adwords website.