Top 5 Google AdWords Myths

Most business owners know about paid search. But, many among those are also brainwashed to believe myths about the world’s most powerful form of interactive advertising. Below are 5 Google Adwords myths you should consider:

Myth 1: “Online advertising is not for local businesses.”

Actually, research says 89% of people in the US search online for products and services before they make a purchase – even when the purchase is made at a business in their area1). What most people don’t know is that with Google AdWords you can set your ads to show only to people in your area whether that’s your city, state, or just your zip code.

Myth 2: “If your business is already on Google; advertising on Google Adwords can’t help you.”

Sure, your business may already appear in the natural search results on the left side of the page. But test it: Does your website appear on the first page of search results? 2nd? 10th? Does it come up for all possible search terms that your customers may be using when they are looking for what you have to offer? Even if the answer to both questions should be “yes”, studies have proven that search advertising can still increase traffic to your site. In fact, appearing both on the right and on the left side of the page at the same time increases the perceived relevance of your website and as a result even increases the number of free clicks you get to your website2).

Myth 3: “Search Engine Optimization (SEO) is better than Paid search.”

Google strongly encourages you to optimize your site for search engines by applying webmaster best practices. However, paid search such as Google AdWords has a few key advantages: It is easier and quicker to setup, it offers much more control over when and where your ads appear, and its impact is easier to measure. We recommend that website owners do both apply good SEO practices and advertise online.

Myth 4: “Google AdWords costs too much, I can’t afford it.

Long time AdWords advertisers consider Google AdWords an investment, not a cost. You only pay per click so there is a direct return on however much or little you spend. How much you spend is entirely up to you. There’s no minimum spend requirement and you only pay when someone clicks on your ad. You can even set a maximum that you are willing to bid per click and you can start and stop your advertising at any time.

Myth 5: “You need to be an expert to get started.”

Actually, getting started is easy – no expertise is required. You don’t need to start out with the perfect set of keywords or ads; after getting started you can see what works and what doesn’t. From there, it’s easy to adjust and fine tune your campaigns based on results. And, if you don’t want to do it yourself, we can set up your first campaign for you, for free.

Pulled with Gratitude from the Google Adwords website.

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TGIM – Podcasting for Success

Summer is among us, and to get a head start on pool fun, I’ve been heating the pool water using one of my solar generators to power a water pump that circulates water from the pool, through a long dark colored garden hose laid out in the sun on the grass where the water drawn from the pool gets warmed up over 5 degrees Fahrenheit, before it’s dumped back into the pool… Genius, right?

I look forward to enjoying this most special blessing, a fully screened 10K gallon inground pool I am truly not deserving of, considering I paid less for the entire property (including over 2.5 acres of fences land & a 2,000 square foot home) then the pool alone is worth…

The girls are planning to shoot plenty of underwater footage and even stream a few pool parties, so be on the lookout for an invitation via Twitter or Facebook.

So, it’s fitting this week’s topic involves video streaming, more specifically podcasting or video blogging, both powerful channels to help you grow your business or ministry, for God’s glory!

Free PLR eBook – Podcasting and Video Blogging for Success

This week’s PLR gem is titled “Podcasting and Video Blogging for Success.”

What you do with this ebook is entirely up to You!

Because this ebook comes with its own Private Label Rights license, anyone can ethically and legally give it away or include it as a bonus with any package. You can even try and sell it if you dare!

To get started, click the link below to download the ebook file in ZIP format, then after you unzip the file, review its content before you leverage its potential on your website.

Click this Link to Download your Private Label Rights Digital Product Now >>

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How to Publish an eBook on Amazon For Free

self-publishing-on-amazon

Amazon is much more than an online store. Amazon is the largest paid search engine in the world. People don’t Google things with their credit cards out, ready to buy, like they do with Amazon.

Yes, you can get published, see your message spread, and make good money using nothing more than a keyboard and your brain.

Here’s how:

Step 1: Write (or Re-Write)

This is by far the most complicated step, unless of course you already have a manuscript, such as a private label ebook to start from. Once you have an acceptable version of your book written, you’re 80% done!

Step 2: Format and Design

For best results, you’ll need to format your ebook for Kindle, for example using a free program called Calibre. Then, you’ll need to design a cover. Either DIY or hire Glorious Media to do this for you.

Step 3: Publish

This 10 minute step actually makes your book available for sale on Amazon.com. Simply sign-in at kdp.amazon.com and follow the user friendly publishing instructions therein.

Now that you’ve submitted your ebook for review, all you can do is wait 24-48 hours before your work goes live on the Amazon web site.

Remember, ebook publishing is more than a cost effective way to grow your business or ministry, it’s a great way to fulfill the Great Commission!

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