Focus Minded – Revised for 2010
I just revised one of my most popular National Motivation Network ebooks titled “Focus Minded.” Aimed at raising project or task success levels, this PDF electronic publication is at the root of a harvest beyond measure.
Described as “Incredibly Powerful“, “Uniquely Inspirational” and even “Life Changing” this viral marketing piece is having a positive impact not only on its readers but also on the National Motivation Network, producing inbound awareness to the vibrant web site.
To download this free ebook, click here.
Atop free motivational resources, for a limited time the National Motivation Network offers free motivational services during a 1 week trial through which new members can receive motivational gems, phone calls, emails and text messages to their mobile devices absolutely free. I invite you to find out more about this incredible offer by following this link.
On the horizon for the National Motivation Network is a multilingual endeavor by which the company’s services will be offered worldwide catering to an audience without borders. Look for an announcement by the National Motivation Network inviting you to share its enhanced motivational web portal in 2012.
TGIM – Type-in Traffic and Domain Diversification
Thank God it’s Monday! Spring is in the air and I’m excited about this week’s hot topic: Type-in
Traffic!
It’s unfortunate too many web site owners ignore this powerful internet marketing strategy. Type-in Traffic is at the root of billions of dollars of revenue each year in the domaining industry whereas domain names are setup to “catch” visitors by using targeted keywords.
For example a business coach in Orlando, FL would greatly benefit from registering the following domain names:
- BusinessCoachOrlando.com
- BusinessCoachOrlandoFL.com
- OrlandoBusinessCoach.com
- BusinessCoachesOrlando.com
- BusinessCoachesOrlandoFL.com
- BusinessCoachingOrlando.com
- BusinessCoachingOrlandoFL.com
- OrlandoBusinessCoaches.com
- OrlandoBusinessCoaching.com
- Etc.
Since domain registration is a cost effective solution, it makes perfect sense to diversify your domain portfolio according to your target market. At around $10.00 each, a single domain name pointing to your existing web site could potentially pay for itself a thousand times over each year.
Why Are More People NOT Capitalizing on Domain Name Diversity?
The answer to this may shock you: Because they are clueless! People don’t know they can point an unlimited number of domain names to the same web site. They are not aware domain names cost only $10.00 each. They have no idea which keywords their potential customers use on Google. People, like you perhaps are completely clueless about the power of type-in traffic but worse yet, they are also too ignorant to seek help.
Start Today!
If you’re capable of handling the truth and not looking for sugar coating, I invite you to take the decisive first step in maximizing your web site’s revenue through type-in traffic by calling me at 727.369.8909 to discuss how to diversify your domain portfolio and capitalize on this fast growing internet marketing trend.
Throwback Friday – My First Car
Another glorious work week comes to an end at Cybergenica and I’m sure looking forward to the weekend. Today as a part of my throwback series I wanted to share a near 40 year old photograph of yours truly in my very first car: A chopped Austin Mini Cooper…
Shot in front of our St-Flavie, Quebec home right across the street from l’Autodrome St-Flavie, my dad’s 1/2 mile oval dirt track, here I am sitting on an empty wooden case of Coke bottles softened by a homemade pillow sewed by my mom Marie-Ange.
Barely tell enough to see over the steering wheel, I would use the manual choke knob to either accelerate or slow down around dad’s track, the only place where I was allowed to drive. Duh! I was only 4 years old!
Too young for kindergarten yet old enough to work, my job on race day was to drive over and flatten the mud created by the mix of water and used motor oil spread by the water truck as it circled the track.
I’ll never forget those days and the look of pure amazement on people’s faces as I drove by the stands during intermission all by myself. Thanks for the memories dad!
How To Write an Effective Press Release
Press releases can be a powerful way to bring credibility to your business and promote products or services. Essentially a press release is a news worthy story distributed to media outlets through various channels such as email, snail mail or even fax.
Atop media exposure, when written correctly major search engines like Google, Bing, and Yahoo will index your press release in their search results. For instance, if one of your keywords is your name or business opportunity, your release will show-up when someone types that keyword into a search engine.
A press release promotes a specific event, such as a new business opportunity. There’s some very specific steps on how to write an effective press release.
Step #1 Choose a Topic
A press release announces a specific event. It’s important to remember this when choosing your topic. If the topic includes an idea, opinion, or is informational then it would be considered an article, not a press release. If you write your release like an article, it will be rejected.
Release Ideas:
Launch of a Website
Launch of a Business
New Product or Service
Step #2 Choose Keywords
Make a list of at least 5 keywords related to your topic.
TIP: Search for “free keyword tools” into any search engine and choose a keyword tool, Google has one that’s free and user friendly. Then type in 5 keywords pertaining to your press release topic. Choose the top 3 keywords with the highest number of search results from the keyword tool you used. Pick 1 keyword and include it in your release’s title.
Step #3 Write Press Release
I. Create an outline for your release by answering the following questions.
What event am I announcing?
When did it happen?
Who was involved?
Why would someone be interested in reading this release?
Where should people go to find out more information?
II. Write 2-3 personal quotes in your release. These quotes are focused on how you feel or what you think about this event. Add the quotes as if someone were interviewing you about the event.
III. Write your Release
Make sure it reads like a news release story written by someone else.
Use your keyword in the title of the release and no more than 4 times in the body.
IV. Review Your Release
It’s important to proof-read your release before submitting it, since you won’t be able to go back and make any changes once submitted.
Step #4 Distribute Release
Email is by far the most cost effective method used in the distribution of press releases. To achieve an optimal response you will need a large distribution list and professional tools to send out mass email (contact me for assistance with this step). Alternatively you may distribute your release free of charge to the recommended sites below.
www.free-press-release.com
www.webwire.com
Important Points:
- Press releases are most effective under 400 words.
- Always use your full name or complete business name in your release.
- Use keyword once in the title and 3-4 times in the body.
- Releases cannot be edited once submitted.
- Submit your releases only once to each site.
- When possible add video/audio into your press release.
Press releases are an excellent and affordable way to promote you and/or your business. If you follow the steps herein and write a quality press release, you will reap the rewards for years to come.
Original Article by Lucien Bechard
Press Releases – Powerful Free Inbound Marketing Tools
To complete my Free Traffic post published last month (link), today I want to explore the power of inbound marketing through the media.
While internet marketing will certainly drive a good amount of targeted traffic to your web site, the credibility of your message will seldom be as powerful as that of a reporter. Regarded as an authority and held higher than most standards, media stories are key elements to your online success.
How does one get featured in a media story?
That’s the million dollar question. Here’s the million dollar answer. Before you embark on writing a compelling press release, you will need the following:
- Someone articulate to talk about the story to a reporter
- Photos pertaining to the story and person interviewed by reporter
- Statistics about items found in the story
- Video, sound bites or other multimedia files when available
- Customer testimonials and possible references
- A press kit featuring information about the company
- A web site ready to accommodate web traffic from this media exposure
- Customer service (and sales team) informed of the forthcoming article
- Media distribution list (typically email – contact me for help)
- The means to send out press releases en masse (contact me for help)
Once you have these items in place, you are ready to write your press release. In my next post I will go over the intricacies and specifics to press release structure and content.
A Career Building Tool Like No Other
Earlier today I was blessed to partake and volunteer in an iWork meeting at Idlewild Baptist Church here in Tampa, FL. More than a powerful outreach ministry, the iWork program is a natural evolution of Idlewild’s “in between jobs” ministry and a phenomenal channel by which to serve the Lord.
Meeting every Tuesday night at 6:30, a team of volunteers and pastors—themselves proven seaworthy—provide effective strategies, hands-on help, networking ideas, biblical guidance, and most of all, much needed encouragement to those in between jobs.
One of the tools discussed and provided to job seekers is an ebook titled “Maximize Your Career.”
This impressive work includes:
- Career Guide
- Exercises and Devotionals How to Walk through Crossroads in Your Career
- 6 Key Steps to Find Work
- Career
- Calling
If you are seeking employment or looking to improve your work situation, this free resource is a must read.
I invite you to download this ebook free from the Crossroads Career website by following this link >>