5 Google Adwords Remarketing Tips to Boost Sales

Below are top tips that advertisers should consider and pay attention to when they are running a remarketing campaign to help get the best results.

1) Only run one piece of code, preferably Google Analytics

When remarketing was launched, the only way to implement it was via Google AdWords. A different piece of code had to be added to various pages of a site in order to build lists. This was a very time consuming and messy method of adding the code, as such, Google then released a further update which allowed advertisers to make a simple change to their Google Analytics code which goes across every page of a site.

2) Start ASAP

In order to commence a remarketing campaign, your list needs to contain at least 100 people. The sooner you get the code on your site, the sooner you will be able to start building your lists. Even if you don’t want to kick start the campaign straight away, lists take time to grow so getting the code implemented will give you a head start.

3) Send ads to dedicated and well optimized landing pages

As with any PPC campaign, sending the traffic to the most relevant landing page on your site is going to help your conversions. Depending on how much traffic your campaign generates and how targeted the list is, it may also be worth considering creating dedicated landing pages to help boost the conversion rate further. One example of this would be if you were running a Valentine’s Day remarketing campaign. Rather than driving traffic to a generic landing page, creating one specifically mentioning Valentine’s Day and referencing your campaign should help to improve the performance and results of the campaign.

4) Update Frequency Capping in Google AdWords

Frequency Capping is often forgotten as it is hidden away within the AdWords settings but it is very important to remember this when you are running a remarketing campaign. You need to set this so that people don’t see your ads continuously throughout the day. How often you want them to see your ads is up to you and this will vary from industry to industry. A safe bet for me is to limit the frequency to three times per day.

5) Continuously refine sites showing your ads

One of the benefits of remarketing with Google AdWords is you can see the sites that your ads are being shown on. You can use this data to continuously refine where Google are placing your ads as you will find that some sites work much better than others. In order to see this data, navigate to the Display Network tab within your campaign in Google AdWords and then select the sub-tab for Placements. You will then be able to expand on your Managed Placements and Automatic Placements.

There are plenty of ways to drive targeted traffic to a web site. But, with Google Adwords and their Remarketing feature, driving prospects that have already been to your site will cost less per click, and convert much, much better. :)