Case Study: Specsavers Triples Their Revenue Using Google Remarketing

In 2013, simple but effective remarketing ads used by Specsavers is at the center of their company growth.

How It Works

Customers looking to get their eyes tested who visited the Specsavers site to look for a store nearby are identified through a “cookie,” a tiny piece of code that’s stored on computers or mobile devices when a prospect doesn’t buy a service or product.

Since visiting the Specsavers website, they will be followed by adverts from Specsavers reminding them they need to get their eye test booked in.

The Result?

• The remarketing campaign generated 3 times more sales from PPC in 2013 than in 2012

• Specsavers increased their email list by 14,500+ subscribers

• Specsavers increased their direct message marketing list by 7,000 subscribers

Consider this next time you find yourself wondering how to boost sales for your business or exposure for your ministry… :)