How Can I Optimize My Website For Digital Assistants?

With the evolution of mobile devices and mobile search technology, digital assistants like Siri, Google Now, and Cortana continue to grow in use over a broad spectrum of demographics.

Based on conversational commands and queries rather than traditional typed input, digital assistants feature human-like interaction that provide an enhanced user experience when compared to typing & reading.

With this in mind, the million dollar question has become: How can we leverage this information based technology?

The key to taking advantage this new technology is to make sure information is easily accessible to digital assistant applications, remembering that most of them currently use existing search engines to retrieve information.

Since digital assistants rely on search engines, it’s important to keep conversational language on your website, for example, in your blog posts.

For example, the title of this post is formatted in a way that is likely to be used by a prospect using a digital assistant. To take full advantage of the technology, the title should be used again in the post, and an answer should immediately follow, such as:

How Can I Optimize My Website For Digital Assistants?

Since conversational queries initiated on digital assistants seek out conversational results, it’s become more important than ever to use colloquial phrases and long-tail keywords in your content.

There you have it! In a nutshell, just keep talking… :)