The Cybergenica Blog

Top Offline Marketing Techniques That Really Work!

sales graphOffline marketing strategies are often as important as search engine optimization when it comes to getting traffic to your site. Here are 5 fantastic offline marketing strategies for promoting your website offline.

1. Give stuff away. Send a truckload of sandwiches to office staff that work within a target market. Wrap the sandwiches with a wrapper that advertises your website. Looking to sell clothes to students? Send an ice cream van to a local university campus and give out free ice cream at lunchtime. Brand the cones and the van itself with your website URL. You get the idea? Probably best to ask permission first!

2. Rubber-stamp it. Get a stamper from an office supply store with your website URL and logo on it. Stamp all letters and envelopes when you send mail.

3. Newspaper Ad. Dull but effective. Purchase a classified advertisement in your local newspaper.

4. Sponsor something. From racecars to little league baseball and everything in between, sports teams are always looking for sponsorship. Put your logo and website URL on t-shirts, caps, flyers and field billboards and watch your revenue stream double in no time.

5. Bribe. Send a free, and interesting, gift to a local radio station DJ. The more original you are, the higher the chance you’ll get a mention on air.

Remember, offline marketing is more than a cost effective way to grow your business or ministry, it’s key to your success!

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