The Harvest from Landing Pages – 10 Facts You Should Know!
What’s HOT these days? Landing Pages, that’s what’s HOT!
I invite you to read the white paper I created close to a decade ago by following this link, or clicking the image below.
Alternatively, here are some shocking stats about Landing Pages and how they can impact your business positively, if used, or negatively if ignored… :(
- On a worldwide scale, successful landing pages produce over 47% more sales than sending visitors to a web site’s home page.
- In the United-States, over 45% of clicks for B2B companies are directed home pages, not landing pages.
- Over 62% of B2B companies that use landing pages have six or fewer total landing pages.
- Less than 55% of companies that use landing pages test and adapt their campaigns according to measurable data collected by landing pages.
- Landing page users are 65% more likely to provide additional information once they have submitted a form which included their e-mail address.
- Landing page users are 45% more likely to purchase a product if they land on a secure order page with clear signs of secure ordering.
- Landing page users are less likely to abandon shopping when Live Help or Live Support is available.
- Landing page user attention span is 10 seconds or 2 clicks, with less than 30% scrolling down below the fold of the page.
- The average cost estimate for the production of a database supported landing page is $2,650.00.
- When designed according to the criteria herein, landing pages can potentially increase revenue from PPC and organic internet marketing campaigns by over 150%.
Not using Landing Pages to your advantage? Call or Email me and I’ll help you capitalize on your hard earned Traffic… ;)
