The Benefits of Keyword Relevant Link Building & Anchor Text

Since the inception of keyword based search engines, one of the most powerful techniques used in enhancing a website’s visibility is Link Building. But there’s more to link popularity than meets the eye.

Link building is not only powerful, but SEO remains widely recognized as one of the most reliable and cost effective Internet marketing solution available today. Essentially, Link building involves placing back links onto relevant websites as well as social network sites such as Twitter, Facebook, YouTube etc.

There are plenty of methods to achieve an effective link relationships. The key is finding out how to optimally maintain link popularity, driving targeted traffic to a website and impacting conversion, which in turn boosts ROI.

In the late 90’s, search engine optimization became the leading Internet marketing technique that helped website owners gain leverage over their competition. However as the technique evolved, it morphed into a tool used for spam articles. SEO spam happens when several websites link from and to bogus link farm sites, causing keyword and link overload. The concept of having a great number of links in the exact same spot forced individuals to rely on a single source for their web based research, which led to the Google boom.

One method to keep a website listed at the very top of search engines is to make sure that when social network profiles are completed, they are potentially optimized to reach maximum velocity. For example, such SEO could involve using profile variants, third party applications that rotate profile details, using more than one image or photo and adding specific details about the user or company. These details could also include the address, contact number and town/city. Optimizing profiles helps boost credibility, as well as ensures maximum search exposure on Google, Yahoo, Bing and other popular search portals or applications.

Atop profile optimization, to reach maximum Link Building velocity, keyword relevance and anchor text should be used to gain advantage over competitors. For example, a wedding photographer would receive a higher link popularity score from Google with links and anchor text placed on photography related websites, or on photography related social network pages.

For example, when possible, using HTML instead of a URL like the paragraph above where I used the anchor text “wedding photographer” to link to my photography website, instead of simply placing my web site’s URL or, http://www.christianphotographer.com.

Call on Cybergenica for your Link Building needs so you’re not left out in the dark about the strategies used to promote your web site.