Proof That Going Mobile Is Key To Online Success

With the affluence of mobile devices in our world, it’s no secret providing an optimal user experience is key to online success. Along with the exponential growth of the mobile influence comes the need to display online content in ways that facilitate content delivery and, more importantly, purchasing.

Last week, while on a consulting call with a client, I shared revealing analytics data that clearly show the impact of going mobile (see below).

The graph shows the number of mobile devices used to access the website before AND after implementing a responsive WordPress theme that’s mobile friendly.

See the breaking point?

Not only has user experience improved, since the site’s content is delivered in a way that responds to browser width on the device used by the prospect, but the site was also reintroduced to the Google database since it was now mobile friendly.

The result?

The the implementation of a responsive WordPress theme that’s mobile friendly produced a huge traffic boost and a significant number of inquiries from new prospects which converted to, you guessed it, $$$.

If your site isn’t mobile friendly, I only have one question for you: Are you insane?