E-Mail Marketing Statistics for 2015

Conveniently hidden between open and click ratios are e-mail statistics most web site owners never get to consider. Such numbers include “New E-Mail Creation Ratio” as well as “Verified Sales from E-Mails.”

Here are some shocking facts about e-mail marketing in 2015 in the United-States:

• 1 out of every 5 Americans report e-mails as Spam knowing it’s not.
• Nearly half those who report Spam do so based on the Sender’s e-mail address or name.
• One third of those surveyed showed people rely solely on Subject lines to open e-mails.
• More than 10% e-mail bounces will slash delivery in half.
• 1 in each 6 Americans get 2 new e-mail addresses each year.
• Half those e-mailed made a verified purchase with the past 6 months.
• Over two thirds of Americans surveyed checked e-mail on mobile devices.

With this in mind and the fact e-mail marketing continues to be the leader among web based strategies, be certain to consider the statistics above when planning your e-mail marketing campaign for 2016 and beyond.