SEO vs CRO – Which is More Important?

The answer to this question could make you, or break you. If you’ve been involved at all in Search Engine Optimization (SEO), then you already know how to drive targeted, qualified visitors to your website.

But, does your traffic convert?

Chances are, if you’ve not been spending equivalent resources on Conversion Rate Optimization, your traffic does not convert optimally.

In 2015, Google once again completely transformed their search algorithm. This caused an SEO frenzy which, for many businesses put CRO on the back-burner.

The result? You’re fired!

That’s right! Because the competition is also forcefully involved & invested in Search engine Optimization, more SEO or Internet Marketing professionals were fired in the first 2 quarters of 2016 than ever in the history of the web.

Why?

Because SEO pros are typically not experts in conversion, and while their efforts continue to drive qualified traffic to websites, conversion does not improve which, due to higher SEO expenses, results in a stagnant bottom line.

So…

SEO + CRO = Higher Revenue Stream

The solution is simple: Invest in conversion! By allocating a portion of your Internet Marketing budget toward Conversion Rate Optimization. Hire a conversion professional to critique your website and point out area that require improvements, or better yet, invest with a purpose driven conversion expert that will keep your website’s conversion optimal through the implementation of proven CRO solutions on an ongoing basis.

Since Internet Marketing trends are constantly evolving, it’s critical you focus on both SEO and CRO. Whatever you do, don’t just drive targeted traffic to your site, drive up conversions as well!