Real Time Online Marketing, Part Deux

Because I lost a little sleep over it and, also based on the feedback received from a recent post on Interactive Marketing, which shocked many among the Cybergenica Blog community, today I’ll go deeper into Real Time Online Marketing.

What puzzled most readers was the ad triggered by the Java Script, more specifically its appearance. Here is a 400px by 242px 60% JPG sample of a layer popup used in enticing purchases when potential customers struggle with their purchase or decision making.

Imagine the above ad suddenly layered atop the web page you were reading. The ad is either triggered automatically or, manually by a Real Time Marketer.

When triggered automatically the response rate varies between 12% and +30% depending on the nature of the advertisement, and its intent.

For optimal results Real Time Online Marketing efforts should focus on manual triggering of ads, according to data collected with each visitor in real time.

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