Mobile Marketing- A Simple Way To Generate Immediate Responses

Thank God it’s Monday! Today is Canada Day in my home country. Unlike the Fourth of July, which is a nationwide food, drink & fireworks extravaganza enjoyed by millions of Americans, Canada Day is not as spectacular since most Canadians are not nearly as patriotic. So today, I’ll celebrate with maple syrup… ;)

On another more important note, this week I’d like to talk to you about something that’s gaining momentum as a leading Internet Marketing trend: Mobile Marketing!

Because it’s permission based, unlike email which continues to be dominated by unsolicited campaigns or SPAM, mobile marketing has a higher conversion rate than email marketing.

Plus, since smartphones now have the largest market share when it comes to engaged users, response from mobile marketing is instantaneous!

Facts about mobile marketing:

• Over 90% of Americans have a cell phone and over 92% of those use text messaging!
• 97% of SMS messages get read within 3 minutes
• Mobile coupons get 12%-40% redemption rate
• Offers will get forwarded by 5%-32% (awesome viral effect!)

One of the drawbacks of mobile marketing is, it’s not for amateurs. What that means is, unless you know what you’re doing, you’re likely to blow your budget quickly and are also prone to destroying your reputation by making basic mistakes too often overlooked by DIY’ers.

One example involves the ability to deliver. Imagine you own a restaurant and over the summer you grow your mobile marketing list to several thousand subscribers. Then on Labor Day, to boost business after you realize you have very few reservations, you send a text message to all your subscribers offering a 2 for 1 special on all entrees. The resulting affluence of patrons overwhelms your dining room and kitchen, half your customers end up frustrated, and going elsewhere. Not a pretty picture, right?

The best way to avoid mobile marketing faux pas is simple. Rely on an expert!

I hope you’ll call on me to help you implement and manage your mobile marketing campaign. In the right hands, mobile marketing produces a harvest that will lead your business or ministry to a harvest truly beyond measure!