How Burt’s Bees Capitalized On Facebook Ads

After the launch of their new product line, “Lips Go Bloom,” Burt’s Bees wanted to promote the new line and continue to build on the engagement on their Facebook page.

The company created a 90 second short film featuring the shades of the new lip balm, and Burt’s Bees also allowed fans to send messages to their friends explaining their friends’ “natural beauty.”

The company ran a broad Reach Block ad, and followed that ad up with Sponsor Stories.

The Results

Burt’s Bees gained 200,000 new likes during the Reach Block and Sponsored Stories campaign and, the animated short received 23,000 plays.

More importantly, the lip balm’s tab on the Burt’s Bees’s Facebook Page received over 82,000 views during the campaign.

Consider this next time you find yourself pondering if Facebook Ads is a channel you should consider to grow your business or further your ministry… :)