I don’t know about you, but I never expected the smart speaker industry to explode the way it has in recent years considering we all have smart phones…
Although less than 45% American households have a voice assistant today, it’s estimated that within 5 years, that number will grow to surpass 75%.
With over 90 million units sold in 2020, for many Americans smart speakers are becoming a part of routine, daily life, with users using voice commands then listening back to query results.
The fact is, consumers are gradually using interfaces that require no physical input, and that’s going to have a huge impact on how website owners market to their prospects.
How to Optimize My Website for Smart Speakers?
In a nutshell, optimizing websites for smart speakers means you’ll have to reply on factors that include your business’s location, online reviews and last and most important, long tail keywords.
To best leverage the booming smart speaker industry, your website’s content must feature long-tail keywords that should include specific information about your business, including local words like your city or even neighborhood.
For example, if someone was using their smart speaking device to find a local brewery that offers craft beer tasting, they might ask their device “Find the closest craft brewery that offers beer tasting.” The smart device would use GPS and local listings as well as related keywords found on your website.
Smart speakers are here to stay. With this in mind, it makes perfect sense to cater to the devices understanding such efforts will double as on page SEO, which in my opinion will never go away… :)