Writing ad copy can be a tough feat. The good news is, you don’t have to be a super-creative copywriter to whip up competitive ad text.
In fact, following a pragmatic approach can be advantageous. Here are a few simple steps that will help you to assess the competitive landscape and write ad copy that will stand out against your competitors.
1. Go Big or Go Home
Don’t bunt. Aim out of the ball park. The product or service you represent is depending on you, and if you allow yourself to take shortcuts or present a less than compelling argument, then you’ve failed.
2. Do Your Homework
In advertising, those who ignore research are as dangerous as an army who goes on the offensive blind folded. You cannot write copy unless you know who you’re writing it for, how that person thinks and what that person needs.
3. Never Talk down to Your Customers
A prospect is not a moron. Potential customers are your friends, spouse, co-workers and even children. Don’t insult their intelligence, and try don’t shock them.
Treat your customer with respect and dignity. You’re on equal footing, or perhaps even a bit lower, considering you’re the one who needs the sale. Reflect that position in your copy.
4. The Headline is Key
On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent 80% of your time, energy or budget.
5. Write a Killer CTA
To complete your ad, include a call to action that gives your prospects an incentive to follow your CTA. You can opt for the standard “buy now,” but if you really want to step it up a notch, consider a more creative alternative.
If you’re a business owner or ministry leader, leveraging the power of intelligently produced ads is not an option, it’s a must!