What Is Remarketing and How Can It Impact Your Business?

Remarketing is a powerful Google feature that allows you to effortlessly reach people who previously visited your web site by showing them relevant ads when they visit other web sites within the Google Display Network.

How Does Google Remarketing Work?

When prospects leave your web site without buying a product or service, through the use of cookies Google’s Remarketing Service helps you re-connect with these potential customers as they browse other web sites on the Google Network. Basically, Google Remarketing banners feature a compelling message or offer encouraging them to return to your web site and order a product, a service or join a membership site etc..

For optimal conversion, since Google Remarketing is a pay per click service, use remarketing intelligently to serve the right message to the right prospects or audience.

Watch the video below for details how to capitalize on this powerful new Google service, then call on yours truly to setup your Google Remarketing campaign and produce your Remarketing banners.