What is Real Time Online Marketing?
If you can read English than you already know what Real Time Online Marketing is. What you may not be aware of is how to implement such a dynamic interaction on your website.
To achieve true “Real Time” marketing via a website, first we must establish a “direct” connection between you and a visitor to your website. This is triggered through a non-invasive browser friendly script placed on each webpage targeted by your Real Time Marketing campaign.
Upon visiting any tracked web page on your site, using AJAX, the following data is delivered to your browser instantly:
- Link Referrer
- IP Address
- Network Location
- Computer Platform
- Browser Type
- Page Trail
Using this information, the AJAX script placed on each webpage can then be used to launch ads which in turn lead to live interaction using secure chat.
Unlike popups, dated advertising methods which no longer deliver adequate response rates, Real Time Marketing ads make use of CSS layering which to date, cannot be blocked or “controlled” by browsers.
Case Study
Earlier this year one of my clients reached out to me for assistance with traffic conversion on his company website. A detailed analysis revealed the site was host to a large number of unique visitors, but very little sales. Before the site was completely redesigned, I recommended Real Time Website Marketing.
Through Real Time Internet Marketing, Bill was able to reach out to his audience according to each one’s needs, in real time. The need for each visitor was easily established using each user’s page trail, then relevant popup ads were manually “pushed” to help close sales.
With Social Media and Email Marketing now dealing with trend saturation, Real Time Online Marketing should top your list when budgeting for Advertising in 2016 and beyond.
