What is a SERP feature?

A search engine results page (SERP) is the page displayed by a web search engine in response to a query by a user on a search engine like Google, Yahoo, etc.

The main component of the SERP is the listing of results that are returned by search engines in response to a keyword query, although the page may also contain other results such as advertisements.

As search engines continue to customize user experience (UX) to maximize revenue through SERP features, it’s become increasingly clear to business owners and ministry leaders that leveraging these features is key to online success.

Today’s SERP features include rich snippets, images, ratings, tweets and even knowledge data, on top of paid search results from Adwords and Google shops.

Watch the video below to find out more about SERP features:

How Can I Leverage SERP Features To Boost Traffic?

Start by optimizing your site, page or channel.

Since SERP features are automatically generated by each search engine’s algorithm, optimization is the ONLY surefire way to take advantage of SERP features, and drive targeted traffic to your site, Facebook page or YouTube channel.

I invite you to contact me with any question you have regarding SERP features and optimization so you can soon find your website, Facebook page or YouTube videos on the first page of Google, above the fold where your potential customers can find you!