The Cybergenica Blog

How To Create Email Sales Letters for Maximum Conversion

I’ve been writing copy for over two decades. I find it ironic that highly educated, American born attorneys and physicians pay me, a French Canadian immigrant upwards of $250.00 an hour to write their copy and produce their web site’s landing pages.

Ironic, yes. Surprising? Not really.

The main reason why these business owners pay be big bucks to write their copy is simply results.

How so?

My sales letters and landing pages convert to such mind blowing velocity, it makes perfect sense to pay more to get more. For high level business owners who provide services at rates upwards of $500.00 an hour, or charge thousands of dollars for their involvement in legal or medical matters, 2 or 3 additional signups per day, or per week makes a world of difference.

When it comes to the bottom line, conversion if key to your success – period.

How do I write such compelling, highly converting email sales letters and landing pages?

I use a 5 Step Process.

Step 1 – Write a Powerful Subject Line (or Opening Line on Landing Pages)

Because it’s the first thing your prospects will read, and often the only thing that’s actually visible in their inbox, subject lines are key to open rates. Write an engaging subject line and your emails will be given a chance to convert, since they will likely be read. On the flip side, write a lame subject or opening line, and your sales pitch is doomed.

Examples:

YouTube Ranking Secrets Exposed!

<First-Name>, Learn How To Turn Your iPad into a Virtual ATM!

<First-Name>, Spy on your Competitors for Free!

Step 2: Be Up Front

Now that you have a powerful subject or opening line, write quick introduction about yourself. Then be up front and tell the reader about your offer, and provide a link or call to action right away.

Examples:

Greetings <First-Name>,

I just completed an exclusive, MIND BLOWING report about the new Google Search Algorithm. This report reveals the following:

> How to Capitalize on 3 New Algorithm Variables to Rank at the Top of Google Search, for Free!

> Where to Place Loads of PR7-PR9 Backlinks, for Free!

> What 5 Simple Steps to Take to Completely Eliminate Bad Online Reviews, for Free!

Download this Report HERE!

Step 3: Use Testimonials, Actual Data, Metric or Statistic

Immediately after your first call to action, either a link or phone number for example, insert testimonials as well as technical data to reinforce your product’s or service’s credibility.

Example:

Statistics show in the next 12 months, more people will use Google than ever since it’s new algorithm will become the most trusted in history, as it will continue to reply on social networks, reputation and online review scores.

This year, 4 of 5 online shoppers will read reviews before they buy.It’s a fact web sites without a positive reputation will fall short of their sales expectations, while businesses favored by their customers will boom, reaching or surpassing projected numbers.

Step 4: Tell Your Readers Why They Should Buy from You

Odds are, you’re not alone in your market. Because you have competitors, you must explain why you are a better choice then your competition.

Example:

Now, I am fully aware there soon will be countless amateur blogs and forums discussing this topic. But, those rags will likely feature incomplete reports, frustrating popups or questionable advertisements you could do without. Then, there are those who will force you to sign-up to view the information you need to grow your business.

My Report is Complete. You Get the Entire Report, INSTANTLY!

Download my Exclusive Report HERE!

Step 5: Create a Sense of Urgency

Human beings are easily distracted. Give someone a chance to forget about your offer, and they’re history! If they’re still reading your sales pitch, this is your last chance to get them to follow your call to action.

Example:

When it comes to top rankings on Google Search, time is of the essence.

Waiting just 1 day could cost you hundreds of dollars, even thousands!

Because ranking at the top of Google Search is key to your success, you must take the decisive first step to beat out your competition to this powerful punch.

Download this Report INSTANTLY – Click Here!

There you have it! Follow the steps above intelligently and I am confident you will reap a harvest beyond expectation.

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6 thoughts on “How To Create Email Sales Letters for Maximum Conversion

  1. Hello my friend! I wish to say that this article is awesome, nicely written and very informative. Keep up the good work Daniel!

  2. Daniel, I wanted to share my appreciation for this post and for the marketing insight you sharing so precisely and informatively.

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