Category Archives: Pay per Click Advertising

Case Study: PPC Traffic to Landing Pages vs Homepage

One of the biggest faux pas when it comes to pay-per-click traffic is destination URLs. Many DIYers make this mistake because they lack comparative data proving once and for all… Read more »


TGIM – How To Use Words That Sell

Finally, the sunshine state entered into an autumn cycle, and the weather could not be more perfect for outdoor activities, like fishing, biking, building a tiny house for my mother… Read more »


Top 5 Google AdWords Myths

Most business owners know about paid search. But, many among those are also brainwashed to believe myths about the world’s most powerful form of interactive advertising. Below are 5 Google… Read more »