Case Study – 67.8% More Leads By Changing A Headline

eMove is an electronic marketplace of self moving and self storage related consumers, business owners, eMove storage affiliates, and moving helpers enabling them to seamlessly connect and transact business. Through a partnership with independent business owners, eMove provides comprehensive international footprint for moving and storage. Unedited customer reviews are an essential component of the marketplace that ensures the quality of services provided within the network.

Basically, eMove helps people find reliable movers to help them move. They provide a service where they provide three free quotes from approved movers, for the customer to choose from.

Because they ’re always striving for better results (ie higher conversion rate and lower cost-per-lead), eMove tested ad headline variations.

The original headline read “Looking for Reliable Movers?” while the new headline read “Compare 3 FREE Mover Quotes!”

The result?

Changing the headline increased the conversion rate by 67.8%.

So, when written intelligently, consider headlines as a critical tools in your ads that directly impact revenue… :)