7 Sure Fire Tips for Great Email Newsletter Success
Truth of the matter is, in 2016, over 93% of email newsletters got deleted. This post explains how to get your newsletter right so your subscribers will actually want to read it.
I’m sure you’ll agree we’ve all done it. We love a company, service or product so when we come across a “Subscribe to our newsletter” button on a website, we think: “Sure, why not? I’d like to keep up with these guys!”
Fast-forward a couple of months and like most people, you’ve got an inbox cluttered with email newsletters you’ve not read, and you’re unwilling to take the time to unsubscribe seeing how it could take hours to complete the tedious task. So you simply keep deleting them…
The Million Dollar Question.
How do you avoid this happening to your newsletter? Read on to find out how to make your newsletter something people look forward to…
1. Figure out your Audience
Because no one can effectively be everything to everyone, to be successful, your newsletter will need to cater to the largest segments within your demographic. Focusing on 65% of your audience will keep the attention levels high, and unsubscribe rates low.
2. Design, Design, Design
Because design directly impacts conversion and retention, retain the services of a professional designer to produce a newsletter template which you can then replicate each time you send out a newsletter. This is TGIM, my weekly newsletter >>
3. Be Personal
Your newsletter should originate from a person, or persons, not a robot as this builds up a virtual relationship or nurtures an actual one. Newsletter should be regarded as personal correspondence rather than a series of impersonal press releases.
4. The Header
The header image of your newsletter should be engaging and compelling. It should illustrate the topic of the newsletter. or at the very least, a positive mood that will be attractive to your audience. Smiling parents and children would do well for a family oriented company…
5. The Footer
The closing section of your newsletter should feature popular links to your company website, and visual anchors that train your readers to use your newsletter to navigate to various sections of your site, perhaps special events, announcements, etc.
6. Encourage Feedback
To be successful, your newsletter should be interactive. Every newsletter should provoke readers to participate in some way, either through a poll, survey, etc.
7. Feature a Story
Your newsletter should feature actual stories from other newsletter subscribers, either success stories, case studies or testimonials. Stories will keep your newsletter fresh and engaging, and minimize unsubscribe rates.
So, there you have it. A complete solution to help you make the most of your email newsletters. Either follow the advice herein or, in the event you prefer hiring an expert to handle your email marketing campaign, I invite you to reach out to your truly for results, not excuses!
