The Cybergenica Blog

5 Tips for Launching a Successful Podcast

podcasting-tips

Podcasts are among the oldest types of syndicated content on the web. Yet the format remains a popular choice among content producers looking to connect with a wide audience.

Audio podcasts were the norm for many years, but video has taken the podcasting world to new heights. Below, I’ll to walk you through the steps necessary to ensure your video podcast gets off to a great start.

1. Choose a Topic You’re Passionate About

A good starting point is to figure out which topic you can talk about naturally and endlessly. Your true passion. We all have one. What’s yours? A good measure is to do a test show with no notes or preparation whatsoever. Can you fill 30 to 60 minutes just talking about your topic off the top of your head and make it interesting? Good! You found your topic.

2. Brand Your Podcast

Now that you’ve chosen your topic, it’s time to start crafting your podcast. Just like creating products or services, your podcast is its own brand. Branding your podcast starts with choosing a good name. Pick something that is both memorable and speaks to your topic/audience.

3. Format and Structure

Will this be an audio or video podcast? It’s my belief that video podcasts have an easier time gaining traction with an audience simply because they are more personal. Aside from offering valuable content, you’re selling your personality, and video is the most effective and authentic way to do that. It’s a good idea to offer an audio-only version of the podcast for those who prefer to listen and don’t want to download bulky video files.

4. Plan Your Content

Now it’s time to map out the most important aspect of your podcast, the content. Podcasts are no exception to the adage “content is king.” Your topics, conversation flow, personality, and overall engagement are what will ultimately determine the success of your podcast.

5. Record, Edit & Broadcast Your Podcast

Now that you have your podcast worked out on paper, it’s time to hit the record button. Once recorded and edited, submit your finished product to iTunes or broadcast live on UStream or Justin.tv and voila!

When it comes to podcasting, all you need is a passion, a microphone and a computer!

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