Business is a tough game. It’s a competitive industry with many opponents. One of the most utilized tools of the business world is the business card. They are swapped at any occasion. With so many business cards in the arena, it’s important to have one that will stand out among the rest.
Following these simple tips will help you design a unique business card that will be remembered even in the largest pile.
1. Have a Purpose in Mind
A business card can convey multiple things. It can simply be used as a way to quickly and easily give out contact information. It can, however, also be an effective marketing tool for your business. Having a purpose for your business card will help keep you from making it too jumbled and therefore less memorable.
2. Cover Your Bases
One of the biggest mistakes people often make when designing their business cards is the tendency to leave off important information. Clients will want to know all the ways of getting in touch. It is important to make sure all bases of communication are covered. The most vital information includes: name, all relevant phone numbers (office, cell, fax), e-mail address, and social media information. The more contact information on the card, the more credible the business looks.
3. Include a Photo
Oftentimes, business cards are exchanged at large networking events. With so many contact details being exchanged, it’s very easy to confuse faces and names. When the person you’ve given your card to finds it the next day, you want to be sure he/she remembers the situation in which the card was given. Adding a photo to the business card will ensure that your face is remembered, as well as your credentials.
4. Keep it Simple
There is a way to be creative, while keeping things simple. Avoid cluttering the card with too much noise. People shouldn’t feel overwhelmed by too many images or different fonts because it will take away from the information on the card. When in doubt, put excess information on the back of the card, utilizing both sides.
5. Double Check Everything
There is no room for errors or typos on a business card. Make sure the copy is perfect. Having errors will devalue the company’s credibility. Have a few people look over the card before sending it to the printers.
If you’re a business owner or ministry leader, leveraging the power of intelligently produced ads is not an option, it’s a must!