Internet. Business. Profit. To fully integrate all of these words into a successful merge you will need another word: Traffic.
We all know that at the core of it all, traffic is the most important aspect of a successful internet based business. Aside from ensuring that you have great products for sale or services available, and you have your company’s internal organization well taken care of, generating qualified traffic should be at the top of your list.
If you already have a site that’s not getting the traffic needed to produce acceptable profit, it’s time to reconsider your approach and strategies. If you are contending in a competitive market, it is imperative you stay a few steps ahead of your competition.
Timing is essential, that’s an old age saying known to everyone. When it comes to generating traffic, you should always be on your toes aiming to stay ahead of everyone else.
To help you generate more traffic to your site, here are five surefire ways I use to boost awareness and enhance web presence for my clients:
1) Invest in advertising
Google, Facebook and even YouTube provide great advertising programs that are not only popular, they actually work! Although this method to increase traffic requires a financial investment, it does produce a harvest. Starting at only a few pennies per click, paid search programs are a breath of fresh air when it comes to internet marketing.
2) Leverage viral marketing
Viral marketing allows you to spread the word about your company, its products or services typically without any significant cost (or very low production cost). Viral marketing is a marketing strategy that has been regarded as crafty; you can attach your company’s name, product or link to a certain media such as a funny video, engaging infographic, an interesting article or a gossip or buzz. With this method, people get infected with the creativity and entertainment of the medium which is then passed on to many other people who in turn continue spreading your message through OPR (Other People’s Resources).
3) Research and use proper keywords or keyword phrases for your site’s content (SEO)
Search engines look for certain keywords to be used in indexing (or recording) of your website. In doing so, having the right keywords and keyword phrases is a critical requirement in ranking highly on search engine results. One of the worse faux pas involving keyword rich content involves do-it-yourself people who rely on their own ability to product text copy at the root of their website’s search engine exposure. When it comes to keyword driven content writing, also known as search engine optimization (SEO), dealing with a professional is key. You wouldn’t try to rebuild a car engine yourself, would you? Your business and its search engine exposure is just as delicate.
4) Join forums and online communities
Capture a market and show your expertise and credibility. When you build a solid foundation for your site, people will trust you and your site and will pass on your name to other people they know. Traffic will increase accordingly based on your reputation as a knowledgeable individual within your industry.
5) Offer newsletters
As your site’s popularity increases, you will establish a loyal traffic pattern that can provide you with more traffic via recommendations. Using a newsletter featuring compelling articles, tutorials, coupons and even viral marketing pieces, you are certain to maximize your web presence and reach optimal ROI from your internet marketing endeavors.
There you have it! Five simple yet tremendously effective ways to drive more, and BETTER traffic to your website. #TGBTG