In this video, I’ll teach you how I achieve astounding email marketing open & clickthrough rates using a simple 5 step process.
The email campaign I feature in the video was sent 3,911 contacts, and you’ll notice the open rate is above 34%, and the clickthrough rate flirts with 8%.
How do I get such glorious numbers?
I apply a simple 5 step process, and here it is:
Step 1: List Management
I make sure mailing lists I manage are current. I take out email addresses that bounced and addresses that have not opened emails in X number of months.
Step 2: Subject Lines
I write compelling subject lines and intro text that are irresistible without being spammy, often merging first names, my contacts’ city, etc.
Step 3: Template Responsiveness
Because you have no way of knowing what type of device will be used to read your emails, you have to make certain your email templates offer the best possible user experience.
Here’s the template I used in the video:
You’ll notice it looks great on a desktop computer, but it gets even better on a mobile phone.
Step 4: Calls To Action
All the emails I produce are visual masterpieces that feature strong calls to action that are placed strategically in the email. Then I make sure to send contacts to a landing page that’s intelligently designed to convert prospects optimally.
Step 5: Deliverability
There are certain times of the day and specific days when readers are more likely to open and read emails. So, I make sure I send emails on days and at times that will maximize open & clickthrough rates.
There you have it!
5 simple steps to help you maximize open and clickthrough rate in your ActiveCampaign automations & email marketing campaigns.
Until next time, may God bless you and yours! To God be all the glory… #TGBATG