The Cybergenica Blog

5 Easy Things You Can Do to Improve Website Conversions Right Now

non-seo-internet-marketingWhat can a motivated marketer do to improve conversions, today?

While you will always want to measure the impact of page changes on conversion rates by comparing data before and after those changes have been made, there are a number of measures you can undertake with relative safety that are almost certain to improve how many visitors complete a website goal.

1. Remove One Unnecessary Web Page Element

Singularly of purpose is important in maximizing conversion rates. In general, the fewer elements you have competing for a visitor’s attention, the more likely that visitor is to follow through on actions that ultimately lead a conversion, whether that conversion takes the form of an online purchase, successfully completing a form, or making a phone call.

2. Reduce The Load Time Of Your Site’s Most Popular Page

The longer a page takes to load, the less likely a visitor is going to stick around. According to a recent study, a one second delay in page load time can result in a 7% reduction in conversions. Furthermore, users are less likely to return to a website with pages that load slowly, and page speed is now acknowledged by Google to be a factor in rankings. There is simply no downside to making a page load faster.

3. Add One Call To Action To Your Thank You Page

Thank you pages – the page that appears after a visitor has successfully ordered an item or submitted a form – are often missed opportunities. Yes, the visitor has already successfully completed the goal in this visit, but you want to facilitate future conversions by providing a follow-up action for that visitor to pursue.

4. Replace One Block Of Text With Bullet Points

Identify a page in, or closely related to, the conversion funnel that contains a large paragraph of text, and then rework that paragraph as a bulleted list. The bigger the text block and more convoluted the copy, the more likely it is that it is having a negative impact on conversions.

5. Use Analytics To Uncover One Actionable Insight

So you’ve got a fast site with nothing to distract or impede visitors in their journey through the conversion funnel. You edited your content and its presentation for maximum ease of readability. You’ve carefully considered possible post-purchase visitor actions and incorporated these into your thank you page.

When it comes to web site conversion, often, less is more… :)

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